Stop Falling for these Common Website Development Misconceptions
Myths about website development are rampant even these days. While some people are convinced their website needs all the features they can fit on it, others won’t believe their beautifully designed and fabulously branded site could be costing them thousands of lost customers due to poor design strategy.
Even worse, some might have the perfect desktop site, only to realize later that it has not been made accessible for smartphone browsing, where most customers will try to find it. We’ve been in the website development industry for a while now, and here are some of the most prevalent misconceptions we’ve encountered surrounding the topic.
1. Design is all about making your website visually appealing:
This might surprise a few, but when we talk about the design of a site, it’s not just about the color pallets, fonts, images, or videos. Wait, what? Yes, users won’t usually spend very long on a poor-looking website, especially if it doesn’t help them accomplish the purpose for which they are visiting it. And yes, you want your website’s graphic design to be visually appealing. However, the “design” reaches far beyond the looks and branding
of your page.
In addition to making your site more visually attractive, design elements should be leveraged to create a more responsive, user-friendly, and easy-to-navigate customer experience. Quality website content is structured logically and intuitively so relevant information can be easily found.
Potential customers should be able to find, open, and navigate your page seamlessly. But, more importantly, they need to be able to see what they’re looking for and the following steps to check out when making a purchase online, for example. Or how to contact someone at the company if they want to hire its services. Confuse your visitors with hard-to-locate details, and you’ll lose them before they ever become your customer.
It’s a hassle-free yet responsive and customer-centric purchasing experience that will convert your site visitors into paying clients and first-time buyers into lifetime customers
Trust is the secret to all the possible design factors needed to accomplish a website’s development strategy. These need to work in unison to convey, nurture and reiterate a sense of trust in your business. Your website’s design is how your firm communicates its credibility.
2. More features translate into more customers when developing a website:
Less really is usually more when it comes to designing a website. Understanding which features best cater to your business and your customers’ needs is critical to deciding which ones are vital and which are fluff. Or worse, getting in the way of conversions
Take, for instance, specialized legal or therapy services. Websites for these types of businesses most definitely do not need an online shopping cart and checkout features on their site because people don’t usually go online shopping for these services. Hence, those features would waste time, space, and resources that should be invested elsewhere for their site’s effectiveness
Highly-personalized professional service sites are better served with features such as a blog, client testimonials, and detailed information about how and who they help. Features that establish and communicate their professional authority, experience, and expertise are the ones they should be focused on adding to their page
On the other hand, a company selling only hair accessories needs an imposing product description with images and videos paired with a clear, in-your-face call to action to “add to cart.” Elements that lead customers straight to the payment confirmation window.
These two examples bring us to our next misconception about websites and how they ought to work for companies in different industries:
3. Only businesses with an online storefront need a website:
Big mistake, and it’s one of the most popular website myths out there. If you look around, you’ll notice that it’s not the companies that are necessarily the best at what they make or do that sell the most. The harsh truth is that the person or business usually making the most sales is the one that is known the most for what it sells or does for its customers.
If you don’t believe us, think back to those annoying but sticky insurance songs you can’t seem to forget. The next time you need to purchase insurance for your car or home, guess who you’re going to think of first? Exactly.
Websites must exist, even for businesses without an online storefront. Why? Because when that person thinks back to who they can purchase this product from, they can find it front and center during their online search. And when they do, it is imperative that they can find an easy-to-navigate online experience that corroborates what they were already thinking. They need the confirmation that they’ve reached the right place to purchase that pizza or hire that insurance.
4. Once a site is published online, it will automatically bring in customers:
You might have the best website in town, but if your customers don’t learn about or hear from you elsewhere, they won’t be directed to your webpage on their own. Other strategies, such as paid ads, social media sharing, and SEO, can leverage your online presence to generate more traffic to your website.
Your website needs to work alongside many other aspects that let your target audience know, like, and trust you before they finally convert into buying customers.
5. . It is best to hire a company from your city:
This misconception is more prevalent in customers who aren’t knowledgeable about the latest advances and practical trends in the website development industry. Gone are the days when you had to choose between a wildly expensive local firm to create your website and a cheap, remote office vendor in a faraway land with terrible customer service in a different time zone.
Just because your developers are located in your vicinity, it doesn’t mean they will be as knowledgeable as you need them to be or will use your budget effectively. The latest option to save you time, resources, energy, and headaches is nearshoring your website development to companies like BlueTide. You’ll get to work with experienced professionals at a reasonable cost without the crazy distance.